Overview
Shopify powers a significant share of modern e-commerce, but enterprise-grade operations demand more than a standard setup. Backspan has built and integrated complex Shopify solutions for clients who need their store connected to their full business stack — from warehouse to CRM.
The Challenge
Enterprise e-commerce clients face a different set of challenges than typical Shopify merchants. Custom fulfillment logic, third-party logistics providers, ERP synchronization, and CRM integrations need to work seamlessly together — with zero tolerance for inventory or order errors. A broken integration is a broken customer experience.
What We Built
We designed and built headless Shopify storefronts and deep backend integrations that connect Shopify to the full operational stack. Whether syncing orders into NetSuite, routing fulfillment through a 3PL, or pushing customer data to Salesforce, we built integrations that are reliable, observable, and built to scale.
Key deliverables:
- Headless Shopify storefronts built on Next.js with Storefront API
- Real-time 3PL integrations for inventory sync and order routing
- Bidirectional ERP (NetSuite) integration for orders, products, and financials
- Salesforce CRM sync for customer and order data
- Custom checkout extensions and post-purchase flows
- Webhook-based event processing with retry and error handling
Results
- 100% order accuracy maintained across 3PL integrations at launch
- Inventory sync latency reduced to under 60 seconds real-time
- Enterprise clients able to manage $1M+ monthly GMV through integrated stack
- Headless storefronts delivered sub-2s load times on Core Web Vitals